Slip-on blue geox

Geox was founded in 1995 by Mario Moretti Polegato. The name Geox is actually a contraction of the Greek word “geo” meaning “earth” and letter X symbolizing technology. Polahato liked to go hiking but he found that in the summer his feet did not get enough ventilation. As a result, he had poked holes in the soles with an awl to ventilate them. He turned this idea into shoes that we now know as “the shoe that breathes.” Geox offers a wide range of sporty, casual, dress shoes and even sandals. At Geox, they are always trying to improve and stay innovative without losing comfort.