Sloggi Men

We are obsessed with becoming COMFORTABLE.

That's why sloggi was born.

Since launching our first collection in 1979, we have redefined and reinvented the meaning of comfort.
Our first products revolutionized cotton with innovative technology that transformed the underwear category.
Since then, we have believed that nothing holds us back and have continued to innovate season after season so that we can move comfortably through life.