Liu Jo
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Liu Jo was born as a small textile industry and developed into a major Italian brand of pret-a-porter fashion in the mid-1990s . The name Liu Jo is derived from the nicknames used by Marco Marchi (Jo) and one of his childhood friends (Liu). The initial launch of the Liu Jo and Liu Jeans collections in the Italian market was distributed first through the multi-brand channel and later through the single-brand channel, both in the domestic market and abroad.
Over the next five years, Liu Jo expanded its productions with the launch of an Accessories collection with jewelry and watches, a Baby collection for little girls, an Underwear and Beachwear collection and Homewear. Since 2008, Liu Jo has had its own Shoes collection.
