Hello Kitty

Hello Kitty was founded in 1974 and its first item, a vinyl wallet, was introduced in 1975. Originally Hello Kitty was marketed only to teenage girls , but starting in the 1990s the brand became commercial . success among teenage and adult consumers. Hello Kitty's popularity also grew with the rise of kawaii (cute) culture. The brand fell into decline in Japan after the 1990s, but continued to grow in the international market.