British brand Ted baker was founded in 1988 with shirts for men. From the beginning, the brand has focused on quality, attention to detail, not to mention a quirky sense of humor. The brand quickly became very big. In 1995 Ted baker started with women's clothing and in 2000 their shoe collection was added. Ted baker's collections are a combination of chic and everyday. This makes their shoes suitable for every occasion. Humor is often seen in their shoes. In some of their sneakers, for example, they give their label on the back of the heel of the left and right shoe a different color.